Monthly Archives: August 2017

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How to Effectively Utilize Your Facebook Followers

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As businesses grow and develop in this diverse digital era, all are presented with the minefield of opportunity that is social media. The biggest fish of all in this regard is of course Facebook. Despite its huge ability to help a business thrive, a surprising number of people do not utilize it to its full potential, or indeed use it in the wrong ways, causing adverse results. Here are a few ways in which you can communicate effectively with your Facebook audience to the benefit of your business.

Choose your words carefully

This is a point which takes little explaining. Perhaps even more relevant to the likes of Twitter these days given the infamy attained by some well-known users of the platform, however, it still applies very much to the world’s biggest social network.

This is your platform of engagement, not only to your own consumers, but millions of passers-by and potential users. What you say will showcase the image of your company to the world, therefore, you want this image to be overwhelmingly positive and attractive. Choose your words wisely to meet these goals and heed the old saying “If you have nothing good to say, don’t say anything”.

 

Be Flexible in Your Approach

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As we already know, everything is not black and white in the world. It is key that you adopt an open and adaptable approach when dealing with your Facebook followers. A one size fits all approach will never be appropriate when dealing with such a wide audience.

Engage your audience in an open manner. Keep any responses you make flexible in the language you use and always friendly, remembering that the old adage of “Customer is King” still applies even online. Be flexible and willing to accept when you have made a mistake and atone for it and above all, keep a good wit by your side and sense of humor intact.

 

Don’t Overdo It

Your audience may love you and your company, but, they do not want to hear every little thing from you at all times throughout each and every day. Think of your audience like a person you would love to take on a second date. Be there for them at the right time but do not come on too strong.

That said, try to encourage your audience to change their settings to stay notified of your posts at the top of their newsfeeds. This will help ensure that you stay fresh in their memory at all times.

 

Be Responsive and Personalize

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It is vital that you are responsive to your Facebook audience when they have questions or queries. The more you interact with your audience, the greater their trust in you will become. It is estimated that most Fortune 500 companies have an average Facebook response time of XX. You should be seeking to emulate these kind of statistics.

 

By following those short few steps along with some other strategies such as engaging the services of the correct social media agent/manager. You can ensure that the light of opportunity shines brightly on your efforts within the world’s largest social network.

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The Best Website Design for Getting the Most out of Your Business

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You may have a fantastic idea, a wonderful, world beating concept that is genuinely a recipe for success. The problem is, so do many other people. Only a handful (if even) of those people will develop that idea into a successful business model. One of the major reasons for failure is poor website design. This is your window to the world, follow our simple steps to help your business make the most of it.

 

Quick Loading Time

Keep in mind that everybody will be running at different speeds when accessing your site. Sure, some may be operating at lightning fast speed, but some, may have just pulled a hamstring and be attempting to limp over the line.

Make sure you don’t clog up your page with unnecessary items and widgets which can increase loading time, especially not on your homepage. Keep it light and fast to load. In today’s digital age, time is becoming our most precious resource and people simply will not wait around for your site, no matter how awesome the end product.

Clear Objective from the Outset

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Similar to the above point, people do not want to, nor have time to scour your website searching for your product or purpose. It is essential that you clearly communicate your objective from the outset in order to engage the user. This can be likened to using a targeted title in an email market campaign to hook the user in. Keeping your design minimal and fonts clearly readable can assist greatly in creating a page which appears minimal and light on the mind but productive in communicating your message.

Easy to Navigate

Nobody wants to enter a maze and chase their tale around any site for longer than necessary to find what they are looking for. Unlike a Las Vegas casino, a website is easy to exit if you are lost. It pays to ensure that your site follows a clear page structure and that everything can be easily found and returned to if needed within a maximum of three clicks.

User friendly navigation tools, including lots of clickable buttons which are clearly visible on each page are essential. Nobody wants to wade through walls of text to find what they are looking for. Make things interactive and clear.

Make sure it looks good on Mobile

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A recent study reported that XX number of people now browse almost exclusively on their phone. The importance of having a slick, fast, awesome looking site on mobile cannot be overstated.

So often we see sites that look fantastic on desktop but are lame ducks when it comes to mobile or app performance. In today market, it is simply essential to your business survival and success to ensure that mobile users enjoy peak performance of your site.

Time is Money

Concluding with this old saying, in a new light. The time you spend on developing an amazing site with an awesome experience for your user, will be repaid to you in your bottom line.

This is one area where it is worth spending your time in doing an awesome job. It will be reflected in your overall future success.